We have made some changes to the way we collect money and provide download links to customers. After five years with PayPal, we’ve switched to Fastspring, a leader in the eCommerce and merchandising industry. PayPal has always been a handy service, one that I use personally for a great deal of online shopping. But what I dislike about it is the experience a customer has after they click that shiny yellow ‘Buy Now’ button.
You are immediately whisked away from our website to a checkout page, much like when you buy a pair of used ski bindings on eBay. After payment is made, some are redirected to a download link, others not. Our back end system attempts to send customers an email with a download link, but not everyone receives this. I have always stood by, waiting for angry emails so that I can manually send download links to customers, but it’s probably not the best way to do business.
We tried such a change three years ago to a different eCommerce company, but immediately noticed a sharp drop in sales. I suspected that customers felt safer using PayPal, so I switched back to them. Are people more likely to purchase when it’s the familiar PayPal form? I am personally very cautious about where I give out credit card information, but when I see that the website is verified with the ‘lock’ symbol in the address bar, I feel safer.
I sincerely hope that this new system pleases everyone. All customers are now receiving their product links immediately and securely. Fastspring is the best in the industry. By the time Airport Madness: Time Machine releases, the new system will be running like one of those fancy Swiss pocket watches.
Notice how vague I was just now, regarding Airport Madness: Time Machine’s release date? That’s another blog post entirely 🙂